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With the rise of COVID-19 we are all needing to do our part in being socially responsible citizens.

We can help to ensure your operations run safely and in accordance to current health guidelines / bylaw requirements with various COVID products for your business / public space.

 

We are offering various products (floor decals, window clings etc.) completely customizable to suit your branding/needs, plain/generic options or we can produce them to the artwork created for your Region. Easy application and removable.

 

Contact us today and one of our friendly, helpful sales staff will be happy to discuss what your needs are and how we can help to get you back up and running.

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How your brain takes in printed vs. digital information

How your brain takes in printed vs. digital information

 

We came across some interesting articles on an industry publication website (PrintCAN) and the related Canada Post blog entry about how your brain works when exposed to marketing messages. A team of neuroscientists looked at how subjects interacted with direct mail (printed pieces) vs. various digital marketing and how they can work together. This is reportedly a first in this this kind of study and their 2 main questions were:

 

What is the best media mix to optimize consumer attention, engagement and response?
What sequence works best when using digital and direct media channels?

 

A review of their resulting whitepaper, “A Bias for Action”, PrintCAN boiled down some key findings:

 

1) Direct mail is easier to understand and more memorable than digital media. It takes 21 per cent less thought to process, and creates much higher brand recall. 

 

2) Direct mail is far more persuasive than digital media. Its motivation response is 20 per cent higher — and even better if it appeals to senses beyond touch, such as smell and hearing.

 

3) Direct mail gets the message across faster. Our brains process it quicker than digital media. An important difference in an era when goldfish have longer attention spans than the average human.

 

4) Direct mail is more likely to drive consumers to act on your message than digital media.

Generally speaking, the study found that the combination of traditional print marketing with digital marketing in the right order can increase the effectiveness of the marketing initiative significantly.

 

For the full article on Canada Post’s website, please follow this link:

https://www.canadapost.ca/blogs/business/marketing/the-brain-doesnt-lie-neuromarketing-study-looks-at-sequencing-and-channel-combinations/

 

For the PrinCAN article, please follow this link:

https://printcan.com/news/2019/20191030876.shtml

 

For the full PDF of the study, “A Bias for Action”, please follow this link:

https://www.canadapost.ca/assets/pdf/dm/neuro/connectivity_whitepaper_en.pdf

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Happy Canada Day from Direction Printing

Hoping you have a happy and safe Canada Day from the entire Direction Team!

 

The True North, Strong and Free!

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Does Print Still Have a Place In the Future of Advertising?

Does Print Still Have a Place In the Future of Advertising? 10 Experts Weigh In

 

We came across an interesting article that discusses the future of print and how it still has a place in marketing and advertising.

 

There is a lot of buzz in the media about where printing is going, but these industry professionals share their thoughts on where print fits into that future. Here are some of the key points they make, please read the full article in the link below to see the expanded explanations.

  • Print will continue to be valuable where there is a physical customer presence.
  • Luxury consumers will still value tangible ad platforms.
  • AR will give print ads a place in seamless omnichannel brand experiences.
  • Print will need to complement and encourage digital interactions.
  • Offline entities and influencers will reengage consumers with print media.
  • Print and digital campaigns will be fully integrated.
  • Print will allow brands to rise above the digital racket.
  • Print will remain ideal for hyper-local markets.

 

Click here to read the full Forbes article for more details:

 

https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/02/does-print-still-have-a-place-in-the-future-of-advertising-10-experts-weigh-in/#324f8e15fc61

 

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Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn


How your brain takes in printed vs. digital information

How your brain takes in printed vs. digital information

 

We came across some interesting articles on an industry publication website (PrintCAN) and the related Canada Post blog entry about how your brain works when exposed to marketing messages. A team of neuroscientists looked at how subjects interacted with direct mail (printed pieces) vs. various digital marketing and how they can work together. This is reportedly a first in this this kind of study and their 2 main questions were:

 

What is the best media mix to optimize consumer attention, engagement and response?
What sequence works best when using digital and direct media channels?

 

A review of their resulting whitepaper, “A Bias for Action”, PrintCAN boiled down some key findings:

 

1) Direct mail is easier to understand and more memorable than digital media. It takes 21 per cent less thought to process, and creates much higher brand recall. 

 

2) Direct mail is far more persuasive than digital media. Its motivation response is 20 per cent higher — and even better if it appeals to senses beyond touch, such as smell and hearing.

 

3) Direct mail gets the message across faster. Our brains process it quicker than digital media. An important difference in an era when goldfish have longer attention spans than the average human.

 

4) Direct mail is more likely to drive consumers to act on your message than digital media.

Generally speaking, the study found that the combination of traditional print marketing with digital marketing in the right order can increase the effectiveness of the marketing initiative significantly.

 

For the full article on Canada Post’s website, please follow this link:

https://www.canadapost.ca/blogs/business/marketing/the-brain-doesnt-lie-neuromarketing-study-looks-at-sequencing-and-channel-combinations/

 

For the PrinCAN article, please follow this link:

https://printcan.com/news/2019/20191030876.shtml

 

For the full PDF of the study, “A Bias for Action”, please follow this link:

https://www.canadapost.ca/assets/pdf/dm/neuro/connectivity_whitepaper_en.pdf


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Happy Canada Day from Direction Printing

Hoping you have a happy and safe Canada Day from the entire Direction Team!

 

The True North, Strong and Free!


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Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn


Does Print Still Have a Place In the Future of Advertising?

Does Print Still Have a Place In the Future of Advertising? 10 Experts Weigh In

 

Don’t throw a funeral for printing budgets. The future still needs print for effective advertising.

 

While many media companies think print materials are out of date (think: direct mailing ads, magazines, billboards, etc.), some of the top industry professionals from Forbes warn companies otherwise.

 

So why should your company budget include print costs? Here are the top 5 reasons:

 

  1. Print materials are not lost in the digital space amongst dozens of other emails and ads. Instead, they allow you to make an impression in a one-on-one setting.
  2. Print materials are perfect to target customers in a physical setting, like at an event or in a waiting room. Print materials become easily accessible and encourage consumers to take a look.
  3. Companies can create an omni-channel presence by combining print materials with digital materials. Print materials can also be used as a tool to drive consumers to look at your digital presence, and vice versa.
  4. Consumers and influencers when offline still need to be targeted and the way to do this without flooding their inbox or placing ads on tv etc is through print. Something tangible. A product that will get their attention for more than a split second, and at the right time. Something your target customer can mull over and that has real visual presence, not something that can be deleted fast without even a peruse.
  5.  If your company is synonymous with luxury, your customers will notice and appreciate the textures/the vivid colour vs the often misleading RGB screen values/ the array of finishes and the unique customization that you can present physically to them. Appealing to their sense of importance.  Your marketing materials work for you to showcase your capabilities placing you out of the unrealistic and often overwhelming digital space or presence into their world and around them.

Check out this article for more insights on why companies need a print budget:

 

https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/02/does-print-still-have-a-place-in-the-future-of-advertising-10-experts-weigh-in/#324f8e15fc61

 


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