Happy Canada Day from Direction Printing

Hoping you have a happy and safe Canada Day from the entire Direction Team!

 

The True North, Strong and Free!

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Eye-catching Wall Graphics!

The “Wow” Factor

 

Let us help you create a unique wall. We can work from existing graphics or create something new to compliment your space. The installation process is simple, only a few hours and then you can enjoy the “wow” factor that a full wall graphic brings to an office, retail or even residential location.

 

Contact us today to discuss further!

 

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Does Print Still Have a Place In the Future of Advertising?

Does Print Still Have a Place In the Future of Advertising? 10 Experts Weigh In

 

We came across an interesting article that discusses the future of print and how it still has a place in marketing and advertising.

 

There is a lot of buzz in the media about where printing is going, but these industry professionals share their thoughts on where print fits into that future. Here are some of the key points they make, please read the full article in the link below to see the expanded explanations.

  • Print will continue to be valuable where there is a physical customer presence.
  • Luxury consumers will still value tangible ad platforms.
  • AR will give print ads a place in seamless omnichannel brand experiences.
  • Print will need to complement and encourage digital interactions.
  • Offline entities and influencers will reengage consumers with print media.
  • Print and digital campaigns will be fully integrated.
  • Print will allow brands to rise above the digital racket.
  • Print will remain ideal for hyper-local markets.

 

Click here to read the full Forbes article for more details:

 

https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/02/does-print-still-have-a-place-in-the-future-of-advertising-10-experts-weigh-in/#324f8e15fc61

 

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The Top 5 Marketing Trends You’ll Use in 2019

 

 

Reviewing your marketing strategy for 2019? Stay on top of marketing trends by using these leading strategies.

 

1) Use Old-School Marketing Ideas—Physical brochures, coupon value packs, and brick and mortar approaches to business aren’t gone. Just be sure to use these tools effectively by micro-targeting your customers.

 

2) E-Commerce Marketing—This is a marketing trend that’s not leaving anytime soon. As e-commerce gets more technology enhancements, you can create an even better experience for your users.

 

3) Video Marketing—It’s not just for big budget companies. It’s important to use video to create a story for your audience to see.

 

4) Use Automated Marketing—Accomplish goals in less time with automated tools and use your time more wisely to plan and execute more marketing strategies for the future.

 

5) Inbound Marketing—B2B companies, take note! Use inbound marketing to bring in prospects, engage them, and provide them with something valuable. Authenticity is key.

 

Read more about these trends and how to incorporate them into your marketing strategy with this article: https://www.business2community.com/marketing/5-surprising-marketing-trends-that-will-continue-to-blow-up-in-2019-02129656

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How To Successfully Choose Brand Colours

 

How To Successfully Choose Brand Colours

 

Are you rebranding in 2019, or choosing brand colours for the first time? Here are 5 things you must consider:

 

1) What emotion will these colours evoke?

 

Every colour drives an emotional response from the viewer. Choose colours based on what you want your audience to feel when looking at your brand.

 

2) Do the colours and brand typography work together?

 

Choose colours and typography that complement each other and provide a similar emotional response.

 

3) How will the colours impact purchasing decisions?

 

Majority of purchasing decisions are based on initial judgments and colour. Make sure your colours bring buyers in quickly, and don’t scare them away.

 

4) How does this colour relate to the target audience?

 

While there are similarities in the emotions colours evoke, you can get extremely specific to your target audience and what they are drawn to.

 

5) How do the colours connect to your overall goal?

The colours you choose for your brand should enhance your overall goals and speak to your company’s message.

 

Ready for more tips and colour tool resources? Check out this article: https://www.inkondapaper.com/hidden-in-plain-sight-how-to-choose-your-brands-colors/

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Merry Christmas

Merry Christmas from Direction Printing!

 

From the entire Direction Team we wish you a very Merry Christmas and a Happy New Year!

 

Here's a tasty recipe for gingerbread cookies to bring you some holiday cheer!

 

Ingredients:
2 ¼ cups flour
½ cup white sugar
½ cup butter softened
½ cup molasses
1 egg
1 ½ tsp cinnamon
1 tsp baking powder
1 tsp ground ginger
½ tsp ground cloves
½ tsp nutmeg (grated or ground)
½ tsp baking soda
½ tsp salt

 

Directions: (makes approx. 24 cookies)
Note - Mix all dry ingredients together first and then add the wet (egg, butter and molasses).  
In a large bowl with mixer at low beat all ingredients together.
Cover the bowl with plastic wrap and refrigerate dough in bowl for 1 hr.

 

Preheat oven to 350°
Grease cookie sheet with butter
Lightly flour your working surface and your rolling pin…take the dough out (divide dough in half) use first half and then the remaining half.  Roll dough out to be 3/16” thick and punch out your desired shapes and place cookies ½ inch apart on a baking sheet. 

 

Bake for 10 minutes, 12 minutes max. Cool cookies on cookie rack then decorate as desired. 

 

Enjoy!

 

 

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Lest We Forget...

 

November 11th 2018 marks a significant milestone in history…100 years since Armistice Day, the day when armies stopped fighting World War I. King George V held the first Armistice Day at Buckingham Palace in 1919 and 100 years later we continue to commemorate veterans and the war fallen.

 

My grandfather (Hastings & Prince Edward Regiment) is buried in Sicily having lost his life in WWII when my mother was a baby. Having had a stepfather (who was in the Canadian Navy during WWII) and having a father in the military, I have been to my fair share of ceremonies over the years. If you are able to, make the time and take your family to a cenotaph in your neighbourhood. Thank a veteran. And continue to support veterans and active service members for serving our country and making the sacrifices that allow us our freedoms.

 

 "Memoriam eorum retinebimus" (Latin); "We Will Remember Them"

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Happy Thanksgiving!

Happy Thanksgiving from Direction Printing!

 

Hoping you enjoy the first over-eating holiday of the season and on that note here are some of the things that our team posted on our chalk wall when asked, “What are you most looking forward to eating at Thanksgiving?

 

- Garlic mashed potatoes with gravy (can't go wrong there unless you're a vampire)

- Turkey - dark meat (yes!)

- Brussel sprouts (guess to each their own...)

- Yorkshire Pudding (nice!)

- A WHOLE pumpkin pie (that's a winning idea!!)

 

What are YOU most looking forward to eating at Thanksgiving?

 

And to our American clients/visitors, guess same question, but you will have to think ahead 1.5 months!

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Printing 101: Holding it all Together – Bindery Basics

 

Welcome to another Printing 101 blog entry - Holding it all Together – Bindery Basics

 

Ever wonder what the best way to bind your project is? There are several different options and it really depends on the type of project/preference and the page count. Here is a breakdown of the most common types of bindery for easy reference and comparison.

 

Saddle Stitching (Stapling) – This is where there are 2 staples put through the stock to hold pages together (sometimes 3, if needed). Great for lower qty page count projects.

 

Pro’s: Inexpensive and fast to produce, project lays relatively flat when open to a page (not so much for higher page counts), adds minimal weight so especially good for mailing, easy to insert into envelopes

Con’s: Limited page count

 

Detailed Spec’s: Minimum 8 pages up to 76-80 pages based on 80lb text weight (increments of 4 pages needed for this bindery type). The max. page count is based on best performance - Add’l pages are also possible, but they cause spine creep (see previous blog entry) and the force of the stitching can sometimes create issues of strain on the cover and the center panels.

 

Perfect Bindery – This is essentially where all your pages are glued together along with a cover that creates a spine for your project.

 

Pro’s: Can accommodate a lot of pages and creates a very professional finished look, easy to insert into envelopes, spine allows for design/text when on a shelf

Con’s: Takes a bit of extra time to produce (1-3 days), projects do not lay flat when open to a page

 

Detailed Spec’s: Minimum 48-52 pages up to 310-330 pages based on 80lb text weight (increments of 2 pages okay for this bindery type). There is standard glue available for shorter term catalogues and a PUR glue, which is much stronger for longer term use catalogues to help insure the pages don’t fall out easily with repeated use.

 

Plastic Coil (Plastikoil) Bindery – This is where a series of holes are punched through collated sheets and then a plastic coil is threaded throughout them and bent on the edges to close up bindery. Available in many colours

 

Pro’s: Can accommodate a lot of pages, colourful options available, project lays flat when open to a page

Con’s: Takes a bit of extra time to produce (1-3 days, depending on qty)

 

Detailed Spec’s: Minimum 20 pages up to 290-310 pages based on 80lb text weight (increments of 2 pages okay for this bindery type). Standard colours are black and white, but there lots of other colours are available (some are special order). A bonus is that this bindery type could be opened up if typos are found on a page so that it can be swapped out (vs. having to reprint the whole project.)

 

Double Loop Wire (Wire-o) Bindery – This is also a method where a series of holes are punched into collated pages and then a metal double loop wire is put in and then pressure closed (squeezed).

 

Pro’s: Can accommodate a lot of pages, project lays flat when open to a page,

Con’s: Takes a bit of extra time to produce (1-3 days, depending on qty)

 

Detailed Spec’s: Minimum 20 pages up to 240-260 pages based on 80lb text weight (increments of 2 pages okay for this bindery type). Black and dull gunmetal or gloss metal are standard. Other colours available, but will be special order. As with plastic coil, this bindery type could be opened up if typos are found on a page so that it can be swapped out (vs. having to reprint the whole project.)

 

Here are some add’l types of bindery available:

 


Corner Stitching (stapled corner) – This is just as it sounds, a staple put into the top corner of a project to hold the pages together. Some projects are done this way for economy or simplicity.

 

Case binding (hardcover) – This is for high-end books or catalogues meant to be kept around for a long-term use. Expensive when compared to other options.

 

Loop stitching – This is sort of a version of saddle stitching that is designed to include a handy loop so that you can put your project into a standard binder (vs. having to do 3-hole drilling).

 

Plastic Comb (Cerlox) – While similar to double loop wire (Wire-o) this type of inexpensive binding is most common in copy shops or educational institutions. Simple to be put together but tends to come apart after a lot of use (as it’s just tension on the loop of plastic and nothing is permanently attached).

 

Feel free to contact us if you’d like to know more about different bindery options and what might work best for your project. We’d be more than happy to provide a sample for your review as well!

 

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Happy Canada Day!

Happy Canada Day from all of us at Direction Printing!

 

If you are entertaining, here is a dynamite veggie dip recipe:

 

“Sure to Please Dip”

3/4 tub sour cream (14%)

Juice of 2 limes

1 jalapeno (or 2 if you want some extra kick!)

1 avocado

1 bunch of green onions

1 large clove of garlic

1/3 of a bunch of fresh cilantro

and ½ tsp salt

 

Throw it all in the bender and its done. Serve with cut veggies and enjoy!

Recommended veggies for dipping: Cucumber/ Snap peas/ Celery/ Carrots/ Kohlrabi/ Peppers etc.

 

We hope everyone has a great and safe Canada Day weekend!

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Happy Canada Day from Direction Printing

Hoping you have a happy and safe Canada Day from the entire Direction Team!

 

The True North, Strong and Free!


add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn


Eye-catching Wall Graphics!

The “Wow” Factor

 

Let us help you create a unique wall. We can work from existing graphics or create something new to compliment your space. The installation process is simple, only a few hours and then you can enjoy the “wow” factor that a full wall graphic brings to an office, retail or even residential location.

 

Contact us today to discuss further!

 


add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn


Does Print Still Have a Place In the Future of Advertising?

Does Print Still Have a Place In the Future of Advertising? 10 Experts Weigh In

 

Don’t throw a funeral for printing budgets. The future still needs print for effective advertising.

 

While many media companies think print materials are out of date (think: direct mailing ads, magazines, billboards, etc.), some of the top industry professionals from Forbes warn companies otherwise.

 

So why should your company budget include print costs? Here are the top 5 reasons:

 

  1. Print materials are not lost in the digital space amongst dozens of other emails and ads. Instead, they allow you to make an impression in a one-on-one setting.
  2. Print materials are perfect to target customers in a physical setting, like at an event or in a waiting room. Print materials become easily accessible and encourage consumers to take a look.
  3. Companies can create an omni-channel presence by combining print materials with digital materials. Print materials can also be used as a tool to drive consumers to look at your digital presence, and vice versa.
  4. Consumers and influencers when offline still need to be targeted and the way to do this without flooding their inbox or placing ads on tv etc is through print. Something tangible. A product that will get their attention for more than a split second, and at the right time. Something your target customer can mull over and that has real visual presence, not something that can be deleted fast without even a peruse.
  5.  If your company is synonymous with luxury, your customers will notice and appreciate the textures/the vivid colour vs the often misleading RGB screen values/ the array of finishes and the unique customization that you can present physically to them. Appealing to their sense of importance.  Your marketing materials work for you to showcase your capabilities placing you out of the unrealistic and often overwhelming digital space or presence into their world and around them.

Check out this article for more insights on why companies need a print budget:

 

https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/02/does-print-still-have-a-place-in-the-future-of-advertising-10-experts-weigh-in/#324f8e15fc61

 


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The Top 5 Marketing Trends You’ll Use in 2019

 

 

Reviewing your marketing strategy for 2019? Stay on top of marketing trends by using these leading strategies.

 

1) Use Old-School Marketing Ideas—Physical brochures, coupon value packs, and brick and mortar approaches to business aren’t gone. Just be sure to use these tools effectively by micro-targeting your customers.

 

2) E-Commerce Marketing—This is a marketing trend that’s not leaving anytime soon. As e-commerce gets more technology enhancements, you can create an even better experience for your users.

 

3) Video Marketing—It’s not just for big budget companies. It’s important to use video to create a story for your audience to see.

 

4) Use Automated Marketing—Accomplish goals in less time with automated tools and use your time more wisely to plan and execute more marketing strategies for the future.

 

5) Inbound Marketing—B2B companies, take note! Use inbound marketing to bring in prospects, engage them, and provide them with something valuable. Authenticity is key.

 

Read more about these trends and how to incorporate them into your marketing strategy with this article: https://www.business2community.com/marketing/5-surprising-marketing-trends-that-will-continue-to-blow-up-in-2019-02129656


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How To Successfully Choose Brand Colours

 

How To Successfully Choose Brand Colours

 

Are you rebranding in 2019 or choosing brand colours for the first time? Here are 5 things you must consider:

 

1) What emotion will these colours evoke?

 

Every colour drives an emotional response from the viewer. Choose colours based on what you want your audience to feel when looking at your brand.

 

2) Do the colours and brand typography work together?

 

Choose colours and typography that complement each other and provide a similar emotional response.

 

3) How will the colours impact purchasing decisions?

 

Majority of purchasing decisions are based on initial judgments and colour. Make sure your colours bring buyers in quickly and don’t scare them away.

 

4) How does this colour relate to the target audience?

 

While there are similarities in the emotions colours evoke, you can get extremely specific to your target audience and what they are drawn to.

 

5) How do the colours connect to your overall goal?

The colours you choose for your brand should enhance your overall goals and speak to your company’s message.

 

Ready for more tips and colour tool resources? Check out this article: https://www.inkondapaper.com/hidden-in-plain-sight-how-to-choose-your-brands-colors/


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Merry Christmas

Merry Christmas from Direction Printing!

 

From the entire Direction Team we wish you a very Merry Christmas and a Happy New Year!

 

Here's a tasty recipe for gingerbread cookies to bring you some holiday cheer!

 

Ingredients:
2 ¼ cups flour
½ cup white sugar
½ cup butter softened
½ cup molasses
1 egg
1 ½ tsp cinnamon
1 tsp baking powder
1 tsp ground ginger
½ tsp ground cloves
½ tsp nutmeg (grated or ground)
½ tsp baking soda
½ tsp salt

 

Directions: (makes approx. 24 cookies)
Note - Mix all dry ingredients together first and then add the wet (egg, butter and molasses).  
In a large bowl with mixer at low beat all ingredients together.
Cover the bowl with plastic wrap and refrigerate dough in bowl for 1 hr.

 

Preheat oven to 350°
Grease cookie sheet with butter
Lightly flour your working surface and your rolling pin…take the dough out (divide dough in half) use first half and then the remaining half.  Roll dough out to be 3/16” thick and punch out your desired shapes and place cookies ½ inch apart on a baking sheet. 

 

Bake for 10 minutes, 12 minutes max. Cool cookies on cookie rack then decorate as desired. 

 

Enjoy!

 

 


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Lest We Forget...

 

November 11th 2018 marks a significant milestone in history…100 years since Armistice Day, the day when armies stopped fighting World War I. King George V held the first Armistice Day at Buckingham Palace in 1919 and 100 years later we continue to commemorate veterans and the war fallen.

 

My grandfather (Hastings & Prince Edward Regiment) is buried in Sicily having lost his life in WWII when my mother was a baby. Having had a stepfather (who was in the Canadian Navy during WWII) and having a father in the military, I have been to my fair share of ceremonies over the years. If you are able to, make the time and take your family to a cenotaph in your neighbourhood. Thank a veteran. And continue to support veterans and active service members for serving our country and making the sacrifices that allow us our freedoms.

 

 "Memoriam eorum retinebimus" (Latin); "We Will Remember Them"


add a comment
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Happy Thanksgiving!


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Printing 101: Holding it all Together – Bindery Basics

 

Welcome to another Printing 101 blog entry - Holding it all Together – Bindery Basics

 

Ever wonder what the best way to bind your project is? There are several different options and it really depends on the type of project/preference and the page count. Here is a breakdown of the most common types of bindery for easy reference and comparison.

 

Saddle Stitching (Stapling) – This is where there are 2 staples put through the stock to hold pages together (sometimes 3, if needed). Great for lower qty page count projects.

 

Pro’s: Inexpensive and fast to produce, project lays relatively flat when open to a page (not so much for higher page counts), adds minimal weight so especially good for mailing, easy to insert into envelopes

Con’s: Limited page count

 

Detailed Spec’s: Minimum 8 pages up to 76-80 pages based on 80lb text weight (increments of 4 pages needed for this bindery type). The max. page count is based on best performance - Add’l pages are also possible, but they cause spine creep (see previous blog entry) and the force of the stitching can sometimes create issues of strain on the cover and the center panels.

 

Perfect Bindery – This is essentially where all your pages are glued together along with a cover that creates a spine for your project.

 

Pro’s: Can accommodate a lot of pages and creates a very professional finished look, easy to insert into envelopes, spine allows for design/text when on a shelf

Con’s: Takes a bit of extra time to produce (1-3 days), projects do not lay flat when open to a page

 

Detailed Spec’s: Minimum 48-52 pages up to 310-330 pages based on 80lb text weight (increments of 2 pages okay for this bindery type). There is standard glue available for shorter term catalogues and a PUR glue, which is much stronger for longer term use catalogues to help insure the pages don’t fall out easily with repeated use.

 

Plastic Coil (Plastikoil) Bindery – This is where a series of holes are punched through collated sheets and then a plastic coil is threaded throughout them and bent on the edges to close up bindery. Available in many colours

 

Pro’s: Can accommodate a lot of pages, colourful options available, project lays flat when open to a page

Con’s: Takes a bit of extra time to produce (1-3 days, depending on qty)

 

Detailed Spec’s: Minimum 20 pages up to 290-310 pages based on 80lb text weight (increments of 2 pages okay for this bindery type). Standard colours are black and white, but there lots of other colours are available (some are special order). A bonus is that this bindery type could be opened up if typos are found on a page so that it can be swapped out (vs. having to reprint the whole project.)

 

Double Loop Wire (Wire-o) Bindery – This is also a method where a series of holes are punched into collated pages and then a metal double loop wire is put in and then pressure closed (squeezed).

 

Pro’s: Can accommodate a lot of pages, project lays flat when open to a page,

Con’s: Takes a bit of extra time to produce (1-3 days, depending on qty)

 

Detailed Spec’s: Minimum 20 pages up to 240-260 pages based on 80lb text weight (increments of 2 pages okay for this bindery type). Black and dull gunmetal or gloss metal are standard. Other colours available, but will be special order. As with plastic coil, this bindery type could be opened up if typos are found on a page so that it can be swapped out (vs. having to reprint the whole project.)

 

Here are some add’l types of bindery available:

 


Corner Stitching (stapled corner) – This is just as it sounds, a staple put into the top corner of a project to hold the pages together. Some projects are done this way for economy or simplicity.

 

Case binding (hardcover) – This is for high-end books or catalogues meant to be kept around for a long-term use. Expensive when compared to other options.

 

Loop stitching – This is sort of a version of saddle stitching that is designed to include a handy loop so that you can put your project into a standard binder (vs. having to do 3-hole drilling).

 

Plastic Comb (Cerlox) – While similar to double loop wire (Wire-o) this type of inexpensive binding is most common in copy shops or educational institutions. Simple to be put together but tends to come apart after a lot of use (as it’s just tension on the loop of plastic and nothing is permanently attached).

 

Feel free to contact us if you’d like to know more about different bindery options and what might work best for your project. We’d be more than happy to provide a sample for your review as well!

 


add a comment
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Happy Canada Day!


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