Happy Halloween!

Happy Halloween from Direction Printing!

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Going Green

 

The last few years have shown an ongoing movement within the print industry to become more environmentally friendly. There are many forestry programs that provide jobs as well as a supply of raw materials for printed materials. A huge amount of recycling to offer renewable materials, but there is also an energy component to creating those materials. The largest challenge is to come up with sustainable materials.

 

So what is the right step for your company? While most larger companies have already made the switch to offer greener solutions, it’s never too late to start! Today’s consumer is much more environmentally aware and wants to make sure that they’re doing their part as much as possible. Making decisions to support companies that support recycled materials or paper from sustainable sources is a factor these days. Budgets are of course a factor as well, but there are some options that do not break the bank.

 

FSC stocks are a simple option that allow businesses to help with the sustainable forestry movement. FSC (Forest Stewardship Council) is an international non-profit, multi-stakeholder organization established in 1993 to promote responsible management of the world’s forests. The FSC does this by setting standards on forest products, along with certifying and labeling them as eco-friendly (FSC information taken from Wikipedia). What that means is that by printing with FSC regulated stocks, you’re supporting their efforts to manage forests in a way that makes them sustainable.


Another option is choosing stocks with a higher than average recycled content. Most stocks have SOME % of recycled materials, but there are specific stocks that have 50% or 100% post-consumer recycled materials used in the manufacturing of that particular stock. Choosing this option is sometimes more expensive, but you’re helping keep the paper/pulp from recycling programs circulating with a new life.

 

There are great solutions such as using hemp products as well. Which could be another article all together. But to start, hemp is 7-8 x’s more recyclable than paper. Paper is only 3x’s recyclable. Hemp paper does not require bleaching, which means less chemicals, it is stronger thus longer lasting and 1 acre of hemp produces as much as 4 acres of trees yet only takes 100 days to grow to a stage where its fibers can be used.

 

Ink is another thing that people don’t usually think of as having environmental impact. Many printing companies (Direction Printing included) have made the switch to using inks, coatings, and chemicals used in print production that are vegetable-based wherever possible. Traditional inks that are petroleum based which can be much more harmful to the environment. They can eventually lead to contamination of the local groundwater and soil.

 

Vegetable-based alternatives are typically better for the environment and have less of an impact during the recycling process as they tend to be removed easier during the washing processes. But don’t let the fact that they’re vegetable-based make you think that they’re inferior, they still produce results as good as standard inks.

 

Overall production processes are also becoming more efficient as each generation of equipment is engineered and re-engineered. While there is obviously always going to be power needed for any type of manufacturing process, printing included, the simple changes/switches in lighting and power saving equipment are helping to reduce the energy used per project.

 

If you have a mandate or project that you’d like to have a quote on for more environmentally-friendly options, we’d be happy to discuss.

 

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Happy Canada Day from Direction Printing

Hoping you have a happy and safe Canada Day from the entire Direction Team!

 

The True North, Strong and Free!

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Eye-catching Wall Graphics!

The “Wow” Factor

 

Let us help you create a unique wall. We can work from existing graphics or create something new to compliment your space. The installation process is simple, only a few hours and then you can enjoy the “wow” factor that a full wall graphic brings to an office, retail or even residential location.

 

Contact us today to discuss further!

 

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Does Print Still Have a Place In the Future of Advertising?

Does Print Still Have a Place In the Future of Advertising? 10 Experts Weigh In

 

We came across an interesting article that discusses the future of print and how it still has a place in marketing and advertising.

 

There is a lot of buzz in the media about where printing is going, but these industry professionals share their thoughts on where print fits into that future. Here are some of the key points they make, please read the full article in the link below to see the expanded explanations.

  • Print will continue to be valuable where there is a physical customer presence.
  • Luxury consumers will still value tangible ad platforms.
  • AR will give print ads a place in seamless omnichannel brand experiences.
  • Print will need to complement and encourage digital interactions.
  • Offline entities and influencers will reengage consumers with print media.
  • Print and digital campaigns will be fully integrated.
  • Print will allow brands to rise above the digital racket.
  • Print will remain ideal for hyper-local markets.

 

Click here to read the full Forbes article for more details:

 

https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/02/does-print-still-have-a-place-in-the-future-of-advertising-10-experts-weigh-in/#324f8e15fc61

 

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The Top 5 Marketing Trends You’ll Use in 2019

 

 

Reviewing your marketing strategy for 2019? Stay on top of marketing trends by using these leading strategies.

 

1) Use Old-School Marketing Ideas—Physical brochures, coupon value packs, and brick and mortar approaches to business aren’t gone. Just be sure to use these tools effectively by micro-targeting your customers.

 

2) E-Commerce Marketing—This is a marketing trend that’s not leaving anytime soon. As e-commerce gets more technology enhancements, you can create an even better experience for your users.

 

3) Video Marketing—It’s not just for big budget companies. It’s important to use video to create a story for your audience to see.

 

4) Use Automated Marketing—Accomplish goals in less time with automated tools and use your time more wisely to plan and execute more marketing strategies for the future.

 

5) Inbound Marketing—B2B companies, take note! Use inbound marketing to bring in prospects, engage them, and provide them with something valuable. Authenticity is key.

 

Read more about these trends and how to incorporate them into your marketing strategy with this article: https://www.business2community.com/marketing/5-surprising-marketing-trends-that-will-continue-to-blow-up-in-2019-02129656

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How To Successfully Choose Brand Colours

 

How To Successfully Choose Brand Colours

 

Are you rebranding in 2019, or choosing brand colours for the first time? Here are 5 things you must consider:

 

1) What emotion will these colours evoke?

 

Every colour drives an emotional response from the viewer. Choose colours based on what you want your audience to feel when looking at your brand.

 

2) Do the colours and brand typography work together?

 

Choose colours and typography that complement each other and provide a similar emotional response.

 

3) How will the colours impact purchasing decisions?

 

Majority of purchasing decisions are based on initial judgments and colour. Make sure your colours bring buyers in quickly, and don’t scare them away.

 

4) How does this colour relate to the target audience?

 

While there are similarities in the emotions colours evoke, you can get extremely specific to your target audience and what they are drawn to.

 

5) How do the colours connect to your overall goal?

The colours you choose for your brand should enhance your overall goals and speak to your company’s message.

 

Ready for more tips and colour tool resources? Check out this article: https://www.inkondapaper.com/hidden-in-plain-sight-how-to-choose-your-brands-colors/

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Merry Christmas

Merry Christmas from Direction Printing!

 

From the entire Direction Team we wish you a very Merry Christmas and a Happy New Year!

 

Here's a tasty recipe for gingerbread cookies to bring you some holiday cheer!

 

Ingredients:
2 ¼ cups flour
½ cup white sugar
½ cup butter softened
½ cup molasses
1 egg
1 ½ tsp cinnamon
1 tsp baking powder
1 tsp ground ginger
½ tsp ground cloves
½ tsp nutmeg (grated or ground)
½ tsp baking soda
½ tsp salt

 

Directions: (makes approx. 24 cookies)
Note - Mix all dry ingredients together first and then add the wet (egg, butter and molasses).  
In a large bowl with mixer at low beat all ingredients together.
Cover the bowl with plastic wrap and refrigerate dough in bowl for 1 hr.

 

Preheat oven to 350°
Grease cookie sheet with butter
Lightly flour your working surface and your rolling pin…take the dough out (divide dough in half) use first half and then the remaining half.  Roll dough out to be 3/16” thick and punch out your desired shapes and place cookies ½ inch apart on a baking sheet. 

 

Bake for 10 minutes, 12 minutes max. Cool cookies on cookie rack then decorate as desired. 

 

Enjoy!

 

 

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Lest We Forget...

 

November 11th 2018 marks a significant milestone in history…100 years since Armistice Day, the day when armies stopped fighting World War I. King George V held the first Armistice Day at Buckingham Palace in 1919 and 100 years later we continue to commemorate veterans and the war fallen.

 

My grandfather (Hastings & Prince Edward Regiment) is buried in Sicily having lost his life in WWII when my mother was a baby. Having had a stepfather (who was in the Canadian Navy during WWII) and having a father in the military, I have been to my fair share of ceremonies over the years. If you are able to, make the time and take your family to a cenotaph in your neighbourhood. Thank a veteran. And continue to support veterans and active service members for serving our country and making the sacrifices that allow us our freedoms.

 

 "Memoriam eorum retinebimus" (Latin); "We Will Remember Them"

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Happy Thanksgiving!

Happy Thanksgiving from Direction Printing!

 

Hoping you enjoy the first over-eating holiday of the season and on that note here are some of the things that our team posted on our chalk wall when asked, “What are you most looking forward to eating at Thanksgiving?

 

- Garlic mashed potatoes with gravy (can't go wrong there unless you're a vampire)

- Turkey - dark meat (yes!)

- Brussel sprouts (guess to each their own...)

- Yorkshire Pudding (nice!)

- A WHOLE pumpkin pie (that's a winning idea!!)

 

What are YOU most looking forward to eating at Thanksgiving?

 

And to our American clients/visitors, guess same question, but you will have to think ahead 1.5 months!

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Happy Halloween!

Happy Halloween from Direction Printing!


add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn


Going Green

 

The last few years has shown an ongoing movement within the print industry to become more environmentally friendly.There are many forestry programs that provide jobs as well as a supply of raw materials for printed materials. A huge amount of recycling to offer renewable materials, but there is also an energy component to creating those materials. The largest challenge is to come up with sustainable materials and there are great solutions such as using hemp products. Which can be another article all together. But to start hemp is 7-8 x’s more recyclable than paper. Paper is only 3’s recyclable. Hemp paper does not require bleaching, which means less chemicals, it is stronger thus longer lasting and 1 acre of hemp produces as much as 4 acres of trees yet only takes 100 days to grow to a stage where its fibers can be used.

 

So what is the right step for your company? While most larger companies have already made the switch to offer greener solutions, it’s never too late to start! Today’s consumer is much more environmentally aware and wants to make sure that they’re doing their part as much as possible. Making decisions to support companies that support recycled materials or paper from sustainable sources is a factor these days. Budgets are of course a factor as well, but there are some options that do not break the bank.

 

FSC stocks are a simple option that allow businesses to help with the sustainable forestry movement. FSC (Forest Stewardship Council) is an international non-profit, multi-stakeholder organization established in 1993 to promote responsible management of the world’s forests. The FSC does this by setting standards on forest products, along with certifying and labeling them as eco-friendly (FSC information taken from Wikipedia). What that means is that by printing with FSC regulated stocks, you’re supporting their efforts to manage forests in a way that makes then sustainable.


Another option is choosing stocks with a higher than average recycled content. Most stocks have SOME % of recycled materials, but there are specific stocks that have 50% or 100% post-consumer recycled materials used in the manufacturing of that particular stock. Choosing this option is sometimes more expensive, but you’re helping keep the paper/pulp from recycling programs circulating with a new life.

 

Ink is another thing that people don’t usually think of as having environmental impact. Many printing companies (Direction Printing included) have made the switch to using inks, coatings, and chemicals used in print production that are vegetable-based where ever possible. Traditional inks that are petroleum based which can be much more harmful to the environment. They can eventually lead to contamination of the local groundwater and soil.

 

Vegetable-based alternatives are typically better for the environment and have less of an impact during the recycling process as they tend to be removed easier during the washing processes. But don’t let the fact that they’re vegetable-based make you think that they’re inferior, they still produce as good of results as standard inks.

 

Overall production processes are also becoming more efficient as each gen of equipment is engineered and re-engineered. While there is obviously always going to be power needed for any type of manufacturing process, printing included, the simple changes/switches in lighting and power saving equipment are helping to reduce the energy used per project.

 

If you have a mandate or project that you’d like to have a quote on for more environmentally-friendly options, we’d be happy to discuss.

 


add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn


Happy Canada Day from Direction Printing

Hoping you have a happy and safe Canada Day from the entire Direction Team!

 

The True North, Strong and Free!


add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn


Eye-catching Wall Graphics!

The “Wow” Factor

 

Let us help you create a unique wall. We can work from existing graphics or create something new to compliment your space. The installation process is simple, only a few hours and then you can enjoy the “wow” factor that a full wall graphic brings to an office, retail or even residential location.

 

Contact us today to discuss further!

 


add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn


Does Print Still Have a Place In the Future of Advertising?

Does Print Still Have a Place In the Future of Advertising? 10 Experts Weigh In

 

Don’t throw a funeral for printing budgets. The future still needs print for effective advertising.

 

While many media companies think print materials are out of date (think: direct mailing ads, magazines, billboards, etc.), some of the top industry professionals from Forbes warn companies otherwise.

 

So why should your company budget include print costs? Here are the top 5 reasons:

 

  1. Print materials are not lost in the digital space amongst dozens of other emails and ads. Instead, they allow you to make an impression in a one-on-one setting.
  2. Print materials are perfect to target customers in a physical setting, like at an event or in a waiting room. Print materials become easily accessible and encourage consumers to take a look.
  3. Companies can create an omni-channel presence by combining print materials with digital materials. Print materials can also be used as a tool to drive consumers to look at your digital presence, and vice versa.
  4. Consumers and influencers when offline still need to be targeted and the way to do this without flooding their inbox or placing ads on tv etc is through print. Something tangible. A product that will get their attention for more than a split second, and at the right time. Something your target customer can mull over and that has real visual presence, not something that can be deleted fast without even a peruse.
  5.  If your company is synonymous with luxury, your customers will notice and appreciate the textures/the vivid colour vs the often misleading RGB screen values/ the array of finishes and the unique customization that you can present physically to them. Appealing to their sense of importance.  Your marketing materials work for you to showcase your capabilities placing you out of the unrealistic and often overwhelming digital space or presence into their world and around them.

Check out this article for more insights on why companies need a print budget:

 

https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/02/does-print-still-have-a-place-in-the-future-of-advertising-10-experts-weigh-in/#324f8e15fc61

 


add a comment
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The Top 5 Marketing Trends You’ll Use in 2019

 

 

Reviewing your marketing strategy for 2019? Stay on top of marketing trends by using these leading strategies.

 

1) Use Old-School Marketing Ideas—Physical brochures, coupon value packs, and brick and mortar approaches to business aren’t gone. Just be sure to use these tools effectively by micro-targeting your customers.

 

2) E-Commerce Marketing—This is a marketing trend that’s not leaving anytime soon. As e-commerce gets more technology enhancements, you can create an even better experience for your users.

 

3) Video Marketing—It’s not just for big budget companies. It’s important to use video to create a story for your audience to see.

 

4) Use Automated Marketing—Accomplish goals in less time with automated tools and use your time more wisely to plan and execute more marketing strategies for the future.

 

5) Inbound Marketing—B2B companies, take note! Use inbound marketing to bring in prospects, engage them, and provide them with something valuable. Authenticity is key.

 

Read more about these trends and how to incorporate them into your marketing strategy with this article: https://www.business2community.com/marketing/5-surprising-marketing-trends-that-will-continue-to-blow-up-in-2019-02129656


add a comment
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How To Successfully Choose Brand Colours

 

How To Successfully Choose Brand Colours

 

Are you rebranding in 2019 or choosing brand colours for the first time? Here are 5 things you must consider:

 

1) What emotion will these colours evoke?

 

Every colour drives an emotional response from the viewer. Choose colours based on what you want your audience to feel when looking at your brand.

 

2) Do the colours and brand typography work together?

 

Choose colours and typography that complement each other and provide a similar emotional response.

 

3) How will the colours impact purchasing decisions?

 

Majority of purchasing decisions are based on initial judgments and colour. Make sure your colours bring buyers in quickly and don’t scare them away.

 

4) How does this colour relate to the target audience?

 

While there are similarities in the emotions colours evoke, you can get extremely specific to your target audience and what they are drawn to.

 

5) How do the colours connect to your overall goal?

The colours you choose for your brand should enhance your overall goals and speak to your company’s message.

 

Ready for more tips and colour tool resources? Check out this article: https://www.inkondapaper.com/hidden-in-plain-sight-how-to-choose-your-brands-colors/


add a comment
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Merry Christmas

Merry Christmas from Direction Printing!

 

From the entire Direction Team we wish you a very Merry Christmas and a Happy New Year!

 

Here's a tasty recipe for gingerbread cookies to bring you some holiday cheer!

 

Ingredients:
2 ¼ cups flour
½ cup white sugar
½ cup butter softened
½ cup molasses
1 egg
1 ½ tsp cinnamon
1 tsp baking powder
1 tsp ground ginger
½ tsp ground cloves
½ tsp nutmeg (grated or ground)
½ tsp baking soda
½ tsp salt

 

Directions: (makes approx. 24 cookies)
Note - Mix all dry ingredients together first and then add the wet (egg, butter and molasses).  
In a large bowl with mixer at low beat all ingredients together.
Cover the bowl with plastic wrap and refrigerate dough in bowl for 1 hr.

 

Preheat oven to 350°
Grease cookie sheet with butter
Lightly flour your working surface and your rolling pin…take the dough out (divide dough in half) use first half and then the remaining half.  Roll dough out to be 3/16” thick and punch out your desired shapes and place cookies ½ inch apart on a baking sheet. 

 

Bake for 10 minutes, 12 minutes max. Cool cookies on cookie rack then decorate as desired. 

 

Enjoy!

 

 


add a comment
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Lest We Forget...

 

November 11th 2018 marks a significant milestone in history…100 years since Armistice Day, the day when armies stopped fighting World War I. King George V held the first Armistice Day at Buckingham Palace in 1919 and 100 years later we continue to commemorate veterans and the war fallen.

 

My grandfather (Hastings & Prince Edward Regiment) is buried in Sicily having lost his life in WWII when my mother was a baby. Having had a stepfather (who was in the Canadian Navy during WWII) and having a father in the military, I have been to my fair share of ceremonies over the years. If you are able to, make the time and take your family to a cenotaph in your neighbourhood. Thank a veteran. And continue to support veterans and active service members for serving our country and making the sacrifices that allow us our freedoms.

 

 "Memoriam eorum retinebimus" (Latin); "We Will Remember Them"


add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn


Happy Thanksgiving!


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